When we design anything about the future, we do our best design when we engage principles that support best design both as product (content) and process. The previous two posts feature 14 process and 14 content principles, drawn from a variety of global best practices, that can be used in any kind of design from the design of products to services, buildings to spaces, organizations to communities. At the end of the day, the quality of what we design will perfectly reflect the principles used to create the design process and content. This is just introductory, substance for my next book, "The Future of the Future." If you have any cool additions or better definitions, let me know, thanks much.