Strategy, simplified

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Strategy, simplified

Every organization, and community, I work with on strategy is very relieved when I liberate them from the inane practice of traditional academic language in the process. I refuse to allow them to waste valuable time debating over the distinctions of: goal, objective, strategy, tactic, and night maneuvers. (I throw in the military reference to "night maneuvers" to inject humor into what is usually a very humorless and uninspired process - and it works.) What do we do instead? We replace these never-agreed-upon jargon with complex words like: where, why, how, and what. To be strategic, which is to in plain English is to say, proactive, is to talk about 4 things:
Where do we want to be in 20 years? Why does that matter to us? How do we want to get there in the next 2 years? and What would be wise for us to do in the next 2 quarters (and weeks) to get there?
These simple and powerful questions give people a remarkable kind of alignment, velocity, and traction they are not used to in the process. What can I say? It works.
Tags » Appreciative living
- 9 March 2010
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almost 2 years ago Chris Corrigan responded:

Been doing this for years too...gets everyone energized and focused at the same time and always produces a plan that is adequate for most organizations.

almost 2 years ago Chris Corrigan » Strategy, simplified responded:

[...] jack/zen … zenext » Blog Archive » Strategy, simplified. March 11, 2010 | In Conversation, Facilitation, Organization [...]
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10-time author and designer with a focus on change in organizations and communities. HappinessChoice.com. Contact Jack at jack(at)happinesschoice(dot)com

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