Apparently, the price (and health costs) of a Happy Meal for four has now exceeded those of a healthy cooked meal.

This takes away the incredible mythology that those we label “poor” can only afford fast food. Consider this in context that fast food companies have two weapons of mass consumption that sustain the myths. They are experts at marketing seduction and they have the talent, resources, and incentives to continuously improve the secret chemical elixirs that make fast food literally addictive. Every day they walk the tight rope between converting more people into fast food loyalists or lose their jobs trying.

So we will probably see more policy advocacy to curb the insatiable profit appetites of fas food companies and their deep bench of suppliers. We will also see more lobbying of health insurance companies who have a bit of economic clout as well.